A couple of lawyers, Felipe and Rafaela, created the drink recipe for a friend’s party. And Canana was so successful that, by the end of the event, there were already seven orders of the product. Since that, the owners made some improvements of the recipe in order to get an even more pleasant flavour.
As they reached the final recipe, with secret ingredients – like a grandmother’s recipe! –, the couple participated to a craft products fair to validate the product in the market. And, once again, the outcome was astonishing: they sold out all the 90 bottles of Canana taken to that event.
In January 2016, the business started to work. Felipe gave up his career as a lawyer in order to focus his attention on this Project. And, a year after that, Rafaela decided that would quit her Law career to assist the company management.
Three concepts guided the creation of the brand:
1. Canana is a genuine Brazilian drink and brings in its composition two products closely related to the culture of our country.
2. Its formula was hand made.
3. It is exclusively made with natural products, which have resulted in a unique taste.